Community, Startups, and Real Impact: A Conversation with YJ Lin of Dell for Startups
Back when I was a 20-something social worker in New York, I had a boss named Fred. Former priest, recovering alcoholic, lived through the Bowery, and taught me more about people than any textbook ever could. He used to ask, “When are you going to write your book?” I didn’t get it back then. But I get it now. It wasn’t about putting words on paper. It was about owning your story, leading your story, and writing your next chapter…
20 Reasons Round Rock is the Best Place to Build Your Dream
If you could build your business anywhere, somewhere affordable, buzzing with talent, rich with resources, and designed for your lifestyle, wouldn’t you? Welcome to Round Rock, Texas. Not just a suburb of Austin. An entrepreneur and startup launchpad where ambition meets opportunity. Here’s why founders are quietly winning here… while the rest of the world is stuck in traffic. 1. Where Data Crowns You King Round Rock doesn’t just feel great — it’s ranked great. Voted #1 place to live…
Live Like You’re Dying: The Value of Authenticity, Mortality, and Viral Storytelling
You will die someday. Not a warm and fuzzy opener, I know. But stick with me. Because when you remember that truth, something strange happens. You stop performing. You stop pretending. And you start asking better questions. Like this one: What exactly do I lose by being fully, wildly, unapologetically myself? Back in 2007, a man named Randy Pausch asked that question without ever saying the words. He was dying of terminal cancer. Months to live. And he walked onto…
From the Boardroom to the Ballroom: How Selicia Sanchez-Adame Is Redefining Leadership in Round Rock
What does real leadership look like in Round Rock? It looks like Selicia Sanchez-Adame. Entrepreneur. Community builder. Bold voice for the future. I had the pleasure of interviewing Selicia on the Rock Solid podcast. This conversation wasn’t your typical LinkedIn highlight reel. It was honest. It was rooted. And it revealed what makes her one of the most quietly powerful forces shaping Round Rock today. Selicia didn’t just grow up in Round Rock. She grew into herself here. From the…
What Chronic Pain Taught One Doctor About Healing: A Conversation with Dr. Mark Malone
Most doctors learn about pain from textbooks. Dr. Mark Malone learned from the floor of his home, stuck there after a devastating back injury. He couldn’t walk. Couldn’t work. Could barely reach the refrigerator. And this was after years of already running a pain clinic. That kind of firsthand experience? It changes you. When I sat down with Dr. Malone on the Rock Solid podcast, we weren’t just talking about business. We were talking about what happens when purpose meets…
Most companies treat storytelling like seasoning.
Sprinkle a little on the website.Add a pinch to the pitch deck.Maybe toss it in the onboarding slideshow. But here’s the truth:Story isn’t seasoning. It is the system. If your story only lives in your marketing, you’re missing 90% of its power. Because story is how humans understand the world.It is how we decide what matters.Who we trust.What we believe.And why we act. That is why your story has to show up everywhere: Great companies do not just tell stories.They…
Building Community, Feeding Purpose: A Conversation with Diana Lindsey
When people ask me what makes Round Rock different, I don’t hesitate. It’s not just the growth. It’s not just the innovation. It’s the people. It’s always been the people. That’s why I launched Rock Solid: The Round Rock Business Leaders Podcast – to capture the heart of what drives this city forward. And in this episode, I got the absolute joy of sitting down with my good friend and fellow Round Rock Chamber ambassador, Diana Lindsey. If you’ve ever…
You Don’t Have to Be Right. You Just Have to Know How Fast You’re Wrong.
If there’s one thing I hope you take away from my conversation with Juan Damia on the Born2Unicorn podcast, it’s this: You don’t need to be right all the time. You just need to know how fast you’re wrong. That’s it. That’s the shift. That’s what changes everything. Most entrepreneurs are stuck chasing perfection. They want the pitch to be flawless, the product to be complete, the plan to be airtight. I get it. But here’s the truth: progress beats…
Turn Storytelling Into Strategy. Turn Strategy Into Sales.
Most businesses think they have a marketing problem. What they really have is a disconnect problem.
Customers don’t follow funnels. They follow stories. Their own, not yours. Every click, hesitation, and neglected followup is part of a journey you either understand and optimize or ignore and lose.
That’s where Buyer Legends comes in.
This isn’t just another marketing framework. It is a business process that uses storytelling as strategy. We don’t guess what customers should do. We map what they actually do. We turn their journey into a clear, compelling, and actionable narrative that aligns brand intent with customer reality.
- Stories that reveal the invisible. What’s working, what’s broken, and why buyers bail.
- A journey map that everyone understands. From the boardroom to the stockroom.
- Marketing, sales, and customer experience finally in sync. What you promise is what customers experience.
This is how you fix the friction, remove the gaps, and turn intention into action. Because when your story and the customer’s story align, the sale is already made.